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Market Researcher

US
Market Researcher
Remote (EST or CST Hours)
$35-42/hour

Market Researcher will work with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. They will play a pivotal role in insuring that they business teams understand and hear the voice of the customer and other key stakeholders.

Market Researcher Responsibilities:
  • Discover and illuminate insights into market conditions and customers’ wants and needs to reduce risks and maximize opportunities
  • Determining the key business questions to be answered
  • Scoping the right research audience
  • Securing research sample (if not using a panel)
  • Selecting an appropriate vendor from our approved set of research partners
  • Sourcing internal data as well as secondary data for counts, weighting , incidence
  • • Gaining approvals and alignment on research instruments from both internal stakeholders and Legal and Regulatory compliance
  • Project managing the vendor through the research
  • Vendor conducts data analysis and provide initial report.
  • Work in conjunction with the vendor to deliver a final report focused on true insights and direction to the business.
  • Presenting insights to all stakeholders

Market Researcher Requirements:
  • Bachelor's Degree in Marketing, Market Research, Data Analytics, Communications or Business
  • 5 or more years of Marketing research experience and direct project management experience in Healthcare
  • Understanding and experience with a variety of research methodologies
  • Project Management experience
  • Ability to take data and turn it in to a compelling story through insight, data visualization, etc
  • Strong presentation skills and experience communicating complex and functional strategies to senior management.
  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Market Researcher Preferred Qualifications:
  • Experience using and developing agile research support for quick-turn research insights.
  • Experience developing, managing, and leveraging internal research panels as primary research audience.
  • Experience developing a sense of community amongst internal research panels to increase insights derived from participants.
  • Experience developing and programming surveys in popular online survey platforms.
  • Experience developing discussion guides and conducting interviews with diverse audiences.
  • Experience working with diverse research groups such as Multicultural, Low Income and Disabled.
  • Master's degree or other graduate degree.
  • Experience in the health insurance industry.

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