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How to Create a Standout Portfolio Website

How to Create a Standout Portfolio Website

Looking for a way to show off your work and have an edge in the hiring process? Portfolio websites may be the answer.

Having a portfolio website can give an applicant an advantage in the hiring process, especially when there are a high number of candidates in consideration and/or the position is with a highly regarded company. Hover found that when employers are given the chance to visit a portfolio website, 86% of them will, and by doing so, the platform will ultimately affect their hiring decision.

Read this article to learn how to create a great portfolio website and stand out to potential employers.

Decide if You Need One

Many professionals assume that portfolio websites are used only for graphic designers, photographers and professionals in the creative industry. While there are some professions that don’t necessarily need one, there are many other professions in different industries that can benefit from having one without even realizing it.

Employers want to be sure that the selected candidate can do the role they are applying for. A portfolio website not only gives them an idea of the candidate’s previous work, but also provides them with tangible evidence that they can do the work that the position is responsible for. For this reason, many types of roles, senior and entry-level, across disciplines should consider if a portfolio website is right for them.

For example, a computer programmer could benefit greatly from having a portfolio website. This type of platform allows them to show off their latest projects, recent professional innovations and any original processes that they designed themselves. Providing a potential employer with a portfolio website will most likely leave a positive impression and ultimately help the organization know if the candidate is the right fit.

Here are more examples of professions that can benefit from a portfolio website:

  • Scrum Master
  • Project Manager
  • Cybersecurity Professional
  • UX/UI Designer
  • Computer Scientist
  • Statistician
  • Data Scientist

Having a portfolio website can be an advantage when applying for jobs by showing managers exactly the skills that are being brought to the table before even interviewing.

Gather Impressive Work Examples

Before even starting to build out a website, the best thing a professional can do is to collect and organize the best work from their professional career thus far. Candidates should consider including projects that show the breath and depth of their work.

For example, if a marketing professional is creating a portfolio website, they are going to want to gather and display projects that fully encompass their skills like advertisements, social media content, copywriting and original blog posts.

Also, candidates should think of outside-the-box examples of work that might showcase their unique perspective. Including a personal touch on the projects that are shared shows the human side of the professional. This also can show employers the candidate’s other skills such as creativity organization, technical aptitude and more, which may improve job consideration for the seeker.

More work examples can include:

  • Campaigns
  • Code sets
  • Case studies
  • Content performance analytics
  • Testimonials

These types of work examples can be displayed and organized on the website and show the candidate’s skillsets that could be brought to a future employer.

Create a Website Foundation

If coding and website development do not come naturally, candidates should consider using a website builder. There are many services that offer website builders to help people create their own sites without having to worry about manually coding the entire site. Of course, if website development is a skill that the candidate possesses, then coding the website may be the best route for them.

It is important to note that many of these builder sites start with a free version, but often they require payment for more quality features such as custom domain names, certain designs, color schemes, pre-built graphics and more.

Some website builders include:

  • Wix
  • Squarespace
  • GoDaddy
  • Weebly

Candidates should consider using builders such as these to help jumpstart the portfolio process and get amazing work published to the public.

Know What to Include

One of the most important things candidates should include on a portfolio website is current and past work that fully exemplifies the work that can be done by them. Candidates shouldn’t leave off any work that can demonstrate their abilities, as this can risk them not being considered for the role.

Additionally, jobs seekers should make sure there is clear contact information on every page of the website. There may be a chance an employer might find an online portfolio and be interested, but it will go to waste if there is no contact information readily available.

Another great idea to include on a website is a fully updated resume that can be downloaded. Not only will this give a potential employer a full look at the candidate’s career history, but will also allow them to download the resume themselves and put it in their work database.

Here are other items that can be included on a portfolio website:

  • Awards and recognitions
  • Letters of recommendation
  • Client/customer feedback

Including these elements will not only make it easier for recruiters and employers to reach out to the candidate, but it will also allow for an easier recruiting experience overall.

Create an Eye-Grabbing Homepage

The homepage will be the first thing that a visitor will see when opening an online portfolio and it is advised to make it catchy and interesting. WebFX found that 94% of first impressions of websites rely solely on the design of the website, so it is important to make a great first impression.

A great way to create an eye-grabbing homepage is to make the layout simple. The last thing a potential employer is going to want to see is blocks of text and messy organization of photos or work examples. Keeping it as minimal as possible, while still showcasing important skills is best when creating a homepage. This idea of simplicity and organization should not only be used for the homepage, but all pages on the site.

Here are more creative ways to make your website stand out:

  • Fun, but readable fonts
  • Bright colors that fit an overall theme
  • Downloadable content
  • Videos

Including these elements in a portfolio website can be a great way to accurately showcase the candidate’s work while keeping it accessible to all visitors.

While they may take time to create, portfolio websites can be a great way to showcase excellent work and demonstrate to an employer a potential employer why you are the perfect fit for the job.

Looking for your next dream job? Check out the latest openings from Hunter and start talking to one of our excellent recruiters today.

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Want to Hire Fast? Avoid These Hiring Time-Sucks

Want to Hire Fast? Avoid These Hiring Time-Sucks 

Over the past couple of years, the talent market has seen its fair share of changes. From remote work to hybrid environments and from quiet quitting to quiet hiring, it’s safe to say that today’s job market looks very different than pre-pandemic times. Appropriately, as the job market has changed, so have the expectations of job seekers in the hiring process. Today’s candidates want information at their fingertips, demand answers to questions that may have been previously seen as taboo and require compensation and benefits details from the start.  

But there is one recent change in the hiring process that has become a priority for both recruiters and job seekers: time to hire. In a recent survey of professional recruiters, 29% ranked time to hire as their number one priority. Unsurprisingly, this is also a significant factor for job seekers, with 10% of surveyed job seekers stating that they did not accept a job offer due to a slow interview process. These survey results demonstrate the importance of time to hire in the competitive nature of today’s job market with 29% of job seeker respondents stating they rejected an offer because they received and accepted a different job offer.  

Improving time to hire may not only help your offer acceptance, but it can also reduce hiring costs and help your organization secure top talent by beating the competition. Companies that want to competitively bring in quality candidates in a timely manner will need to analyze their current hiring practices and strategically incorporate tactics to improve candidate experience and shorten time to hire.  

Here are common hiring process pitfalls that may be causing your organization to miss out on top talent.  

Undefined Hiring Process  

A common mistake of many hiring organizations is that they do not have a defined hiring process. This can mean that some hiring managers may have different candidate requirements, interview steps and hiring timelines than others. When this process is not defined, it can be unclear to internal employees who is responsible for certain steps. This lack of clarity can cause unnecessary time loss between screening, interview and onboarding steps and leave the candidate wondering what is next.  

A best practice is to have a clear, defined and documented hiring process. This should include a timeline with deadlines for the various steps and who is responsible for each step. Having a defined process will not only help get the hiring team on the same page, it will also help representatives provide a clear idea to the candidate about what to expect in the next steps of the hiring process. In the future, this will also enable the organization to be able to analyze and revise the process to improve hiring practices and streamline the process overtime.  

Long Interview Process  

The interview process is likely the longest section within most hiring processes. Oftentimes, organizations have an initial screening call that then leads into a series of virtual and in-person interviews with various members of the organization. Sometimes, these interviews (and the time between them) can span weeks and potentially months. While effective for being able to identify both best-fit and unqualified candidates, a long interview process can often cause a lag in the hiring process and leave candidates feeling uneasy and/or wanting to look elsewhere for a new opportunity.  

To streamline the interview process, organizations should identify and remove any unnecessary interview steps without compromising strategic vetting of candidates. This can be done by minimizing the number of interviews while increasing the duration of them, or, having multiple people interview the candidate in the same interview, instead of having separate interview appointments for each individual. Some other methods of reducing the length of the interview process include removing any indirect individuals from the hiring team and decreasing time between interviews if possible. Companies can also analyze historical data to identify other roadblocks in the interview process and survey current employees to inquire about any hiccups they may have experienced when they interviewed. By taking an intentional look at the interview process, employers will likely be able to find areas of improvement and make an impact on the hiring process as a whole.  

Avoiding the Preparation 

When a new role is ready to be opened at an organization, it can be tempting for recruiters to want to jump right into getting the job posted to review candidates as quick as possible. However, there is some pre-work that can be done that will prepare the team to hire more effectively and efficiently.  

When being notified of a new position, recruiters and hiring teams should first gather all necessary information to be able to put together an accurate and effective job description. This should include accurate position responsibilities, qualifications and a fair salary range. By agreeing on the salary range ahead of time, recruiters can eliminate anyone who may be seeking higher compensation and set the expectation early about what the job will pay. Additionally, by including an accurate description of the role, hiring teams can save time later on in the interviewing process by minimizing and surprises to the candidate about what the job entails. Overall, an efficient job description should overall encourage quality applies to the position, which in turn, should decrease sourcing time as well as unqualified candidate screens. Additionally, recruiters can prepare the interviewing team by scheduling time blocks in advance on manager’s calendars to minimize scheduling conflicts. By taking the time to get things organized and arranged ahead of time, teams should be able to improve overall time to hire. 

Hiring Process Redundancies  

Almost every hiring process has redundancies that can be streamlined and cleaned up. These can include everything from the beginning, such as a recruiter’s outreach to candidates and manually sourcing and screening applicants, to the end of the process where the applicant has to sign and complete paperwork. These time-consuming tasks can create redundancies for both the recruiter and the candidate, slowing down an organization’s time to hire.  

To streamline the process, organizations can leverage technologies such as chatbots for the screening stage and scheduling tools for each of the interview steps. Automation and Applicant Tracking Systems (ATS) can also be utilized for keeping recruiters organized and candidates engaged throughout the process. In the onboarding stage, HR teams can use automated signing software and online forms to make it simple for candidates to complete tasks. By making small improvements to the process over time, organizations can see improvements to their time to hire and ultimately to their bottom line.  

Looking for a hiring partner to help your team hire top talent fast? Contact Hunter today to discuss your hiring goals and get your positions filled.  

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