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Elevating Your Hiring Process With Texting

Elevating Your Hiring Process With Texting

In a world of constant communication and more spam emails and robocalls than ever before, it is easy for communications with prospective candidates to get lost in the shuffle. Despite having long utilized email and phone calls to engage candidates, both methods are becoming increasingly unreliable. Roughly 17% of all emails go to spam, and, of the emails that land in an inbox, 35% are never opened or read. Phone call statistics are similarly drastic, as 47% of all calls Americans receive go unanswered, and 76% of all calls are unanswered when coming from an unidentified number 

Despite these challenges, our recruiters continue to be able to reliably communicate with candidates by utilizing texting in the recruiting process. Katie Crillo, Recruiting Account Manager at Hunter Recruiting, utilizes texting daily: “Texting is a quick, convenient way to streamline communication for busy job seekers throughout the entire application process, whether this is scheduling an interview or answering their initial questions about the role. Implementing texting in the recruiting workflow has led to faster time to fill and increased candidate response rates. 

Read on about the benefits of texting with candidates and why it is a great complement to email and phone calls.  

100% Deliverability Rate: With no spam filter or call blocking features for text messaging, messages are delivered to candidates 100% of the time. Additionally, unlike with email, there are no internet connectivity issues to hinder the timely delivery of messages.  

 Higher Open Rates: In contrast to emails, texts have a 98% open rate and a 45% response rate (emails are responded to 6% of the time), drastically increasing the likelihood of candidate engagement.  

Ease of Communication: Given the lack of formality required in text messages, as opposed to emails, and the quick and short nature of text messages, communication between recruiters and candidates is easier via text. Texting is also less obtrusive and more discrete (especially for candidates who are currently employed elsewhere!), making it easier and faster to communicate.  

Quicker Response Time: Text messaging is a near-instant way to communicate, which elicits quicker response time. Additionally, given the short nature of text messages it takes far less time to complete than an email or phone call, making it easier for candidates to respond to messages throughout the course of their day. 

Scalability: Phone calls are the most personal form of communication but are not scalable. By contrast, text communication can be automated allowing a message from an individual recruiter to reach hundreds of prospective candidates within seconds. This provides an effective and personal method of initial outreach to any number of candidates at a time. 

Less competition: The average person has hundreds of unread emails in their inbox, which is not the case with texts. Thus, text messages have less competition and are far less likely to be overlooked or to get lost in an inbox.   

The increased use of texting and familiarity with texting as a primary form of communication, has made texting a highly effective complement to traditional emailing and phone calling throughout the candidate lifecycle.  

How are you utilizing SMS communication in your recruiting process? 

 

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Can Automation Supercharge Your Hiring Process?

Can Automation Supercharge Your Hiring Process?

In today’s race for talent, companies are looking for any advantage to stand out to candidates. Job seekers have a lot to consider when comparing employers including benefits, flexibility and competitive pay. In addition to these factors, the overall hiring experience is the candidate’s first look into what the company’s culture is like. From the candidate’s initial conversation with a recruiter, to onboarding and the days leading up to their start, the candidate will analyze the ways in which the organization is keeping them informed, communicating effectively and supporting them throughout the hiring process.

How can employers create an efficient and effective hiring process? As the nation’s leading STEM-focused™ staffing partner to Fortune 500 organizations, we’ve placed thousands of professionals throughout the past 15+ years. We understand that the hiring process should be continually evolving to meet candidate needs and expectations. Paige Pezzato, Recruiting Account Manager at Hunter Recruiting explains, “Automation has been a game-changer in our hiring process. Through new technology integrations and a holistic look at our candidate experience, we have been able to increase our capabilities and offerings for the candidates we are working with at every stage of the hiring process.”

How are your staffing partners  utilizing automation throughout their recruiting process? Those that are prioritizing the candidate experience by implementing these tools into their workflows are likely providing your candidates with a better, and more effective hiring process than the partners who are not. In today’s market, can you risk losing out on top talent? Read below for the reasons why implementing automation throughout the hiring process can lead to better results.

1. Automation Increases Communication and Transparency

According to a study conducted by CareerBuilder,78 percent of employers feel that they do a good job of setting expectations upfront and communicating throughout the hiring process, while only 47 percent of job seekers agree. In the hiring process, it is better to err on the side of over-communication rather than not communicating enough. How can you set clear expectations to the candidate about the overall process and what they can expect next?

At Hunter, we set a precedent from the beginning of the hiring process. Pezzato explains, “From the first conversations that we are having with candidates, we try to understand when and how they want to be communicated with. Some prefer calls and emails, while others like to text back and forth throughout the day. This helps us meet candidates where they are.” In addition to this, we automate the messages that are relevant to all candidates. She describes, “Our candidates like to get interview confirmations, reminders and general check-ins from our team. We have seen an exceptional increase in candidate engagement since automating these touchpoints.”

2. Automation Can Help You Support Candidates Beyond The Interviewing Process

Once the candidate receives and accepts an offer, they are highly engaged with your organization and are looking for support and guidance on what is next. This period is important for making a good first impression on the employee and ultimately has an impact on their willingness to stick around in their new role.  Research by Brandon Hall Group found that organizations that have a strong onboarding process improve new hire retention by 82 percent. To help create a successful onboarding process, employers can utilize automation to communicate effectively, provide useful materials and make it simple for the candidate to complete all necessary paperwork.

“A good example of how Hunter’s human resources and recruiting teams are using automation in onboarding is through candidate check-ins and surveys,” Pezzato describes. “These are used to gauge candidate experience and to make sure that we are catching anything that could become a larger issue down the road.”

3. Automation Helps us Push The Boundaries of What is Possible

As the world of work changes and candidates demand more from employers, automation could be the key for hiring teams to do more, without sacrificing the personal connection. It allows recruiters to explore new methods of communication, be flexible to candidate situations and ultimately provide a more engaged candidate experience overall.

At Hunter, we are always exploring new ways of automating our workflows. Pezzato explains, “We are constantly asking ourselves how we can better understand the experience our candidates are having so that we can make decisions about how to better serve them throughout this important time in their career.”

Your company’s staffing partner is an extension of your hiring team. Are they making the investment in creating an effective hiring process for your candidates? If not, you may be losing out on top talent for your open roles.

Want to learn more about how Hunter can utilize automation to provide a better candidate experience for your candidates? Fill out this form to talk with a member of our team today!

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The 2022 Job Market Shows Candidates Are Back

This year is off to a quick start. As nationwide labor shortages continue, many are left wondering about what the workplace will look like in 2022. Our team of recruiting experts are constantly talking to job seekers and hiring managers about their search. Here is what we are seeing in early 2022 job market. 

 Labor Shortages Left Companies Struggling to Hire 2021

 In early 2021, we saw the demand for workers trend back to normal. At the same time, the amount of people willing to work stayed roughly low. These findings were demonstrated by this Washington Post Article. The high demand for workers and low supply of those willing to work has increased labor shortages in several industries. Companies were left with a staggering amount of job vacancies.

According to the Federal Reserve Bank of St. Louis, there were over 10.5 million total unfilled job vacancies in the U.S during Q3 of 2021.

This created an opportunity for job seekers and professionals to pose a potential career change, but it left employers scratching their heads on what’s to come in 2022.  

Hiring Trends Are Looking up For Employers in 2022 

Our website applies over the first two weeks of 2022 increased by 115% compared to the previous month. Overall traffic to the site is up 39% for the same period. As we enter into the 2022 job market, we expect these numbers to continue to increase throughout the busy hiring season of January and February.

“Early indicators are showing a bounce off the bottom. Candidates are slowly coming back into the job market,” Gabrielle Christman, CEO and President of Hunter Recruiting explains. “Our Recruiters are seeing this reflect in candidate applicant traffic and overall interest in our roles.”

Infographic showing a 48.5% increase in website traffic from december to january for the 2022 job market

One of the largest factors for job seekers getting back into the market is the inflated price of daily necessities. The annual inflation rate in the US accelerated to 7% in the last month of 2021, a fresh high since June of 1982

Before the pandemic, the U.S. personal savings rate reported by the Bureau of Economic Analysis (BEA) was 8.3%. In November of 2021, the BEA reported that the savings rate was at a year low of 6.9%. Disposable personal income is shrinking, putting Americans in a pinch to get back to work to earn a paycheck.   

The 2022 Job Market Remains in The Candidate’s Favor

Following what many are calling “The Great Resignation,” job seekers utilized the tightening job market to demand more from employers. They are asking for greater flexibility and better benefits. In an October 2021 survey conducted by Future Forum of over 10,000 workers and managers, 76% of respondents want more location flexibility and 93% want flexibility with working hours. Employers are able to stand out to job seekers when they adjust to their needs. 

It is safe to say the market remains strong for employees. Employers will continue to face real-time fluidity in the market that will reward the most agile and able to adapt. Our recruitment team will continue to keep a pulse on the trends that we are seeing in the market. 

 

Learn more about our comprehensive workforce solutions and what it is like to #HireWithHunter!  

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Remote Work is Reshaping the Workforce

Remote Work is Reshaping the Workforce

Diversity in the workforce has been a growing area of focus for companies. After COVID-19, the way companies hire and function dramatically shifted. For some, this shift has been a blessing in disguise.

Remote Work Removes Location Boundaries

Hiring practices play a significant role in diversity and inclusion efforts for a company. Depending on how the company hires, they may be vulnerable to an unconscious hiring bias. Who do they have looking at resumes? How do they decide to move a candidate forward? How are other factors taken into account when deciding to move a candidate forward? Depending on these answers, there could barriers for talented diverse candidates.

The best way a company can diversify their workforce is by diversifying their recruitment channels.  After 2020, the way companies recruit and hire candidates changed forever. Technology became critical for the interview and selection process. Additionally, the shift towards remote work widened candidate pools beyond geographic restrictions.

Still, keep in mind, most companies may need candidates within the same time zone as them. Even with this factor put in place, there are still many states that share times zones.

Having a Diverse Workforce Pays Off

Companies that have a highly diverse workforce are achieving better business results. In a McKinsey study, researchers found that gender-diverse companies perform 15% better than those who lack gender-diversity. Another key finding showed that ethnically diverse companies perform 35% better. Not only does diversity yield better business results, it also forces companies to re-examine their policies for inclusivity.

Companies with a diverse workforce are more likely to understand challenges faced by people from all different backgrounds. This leads to changes in HR protocols, workplace practices, culture changes, etc. If the company listens and adapts to employees’ needs, a diverse workforce will ensure an inclusive workplace.

Working Remotely Brings New Opportunities

When a company embraces remote work, they open themselves up to broader candidate pool. Without remote work options, employers are missing out on talented professionals who prefer to – or can only – work from home. These candidates deserve an equal opportunity to grow in their careers.

According to the Centers for Disease Control and Prevention, 1 in 4 U.S. adults live with a disability that impacts major life activities. The most common being, mobility. Mobile disability impacts 1 in 7 Americans. Remote work removes this barrier.

More now than ever, parents are opting to stay home instead of paying for childcare. Not only to save money, but to be closer to their kids during their formative years. A study from Pew Research found that stay-at-home moms and dads now account for almost 1 in 5 U.S. parents. The study also found that 29% of stay-at-home moms have a college degree. For stay-at-home dads, about a quarter of them have college degrees. Remote work gives these parents the ability to have their preferred home and work life balance.

Final Thoughts

We are aware that not all companies have the option to implement remote work options. There are a lot of jobs that can only be done in person. Regardless, there are still thousands of jobs that can be done remotely. With the increase use of technology, it is safe to assume that the number of remote jobs will only be increasing in the future.

When looking at increasing diversity and inclusion, the shift in the way we work after 2020 showed us how technology can add to this initiative. With a dramatic increase in remote work, companies have opened doors to their most diverse candidate pool yet. Locations are no longer a boundary and workplace accommodations can be tackled with remote options.

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