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Market Researcher
Remote (EST or CST Hours)
$35-42/hour
Market Researcher will work with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. They will play a pivotal role in insuring that they business teams understand and hear the voice of the customer and other key stakeholders.
Market Researcher Responsibilities:
Market Researcher Requirements:
Market Researcher Preferred Qualifications:
#INDO
Remote (EST or CST Hours)
$35-42/hour
Market Researcher will work with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. They will play a pivotal role in insuring that they business teams understand and hear the voice of the customer and other key stakeholders.
Market Researcher Responsibilities:
- Discover and illuminate insights into market conditions and customers’ wants and needs to reduce risks and maximize opportunities
- Determining the key business questions to be answered
- Scoping the right research audience
- Securing research sample (if not using a panel)
- Selecting an appropriate vendor from our approved set of research partners
- Sourcing internal data as well as secondary data for counts, weighting , incidence
- • Gaining approvals and alignment on research instruments from both internal stakeholders and Legal and Regulatory compliance
- Project managing the vendor through the research
- Vendor conducts data analysis and provide initial report.
- Work in conjunction with the vendor to deliver a final report focused on true insights and direction to the business.
- Presenting insights to all stakeholders
Market Researcher Requirements:
- Bachelor's Degree in Marketing, Market Research, Data Analytics, Communications or Business
- 5 or more years of Marketing research experience and direct project management experience in Healthcare
- Understanding and experience with a variety of research methodologies
- Project Management experience
- Ability to take data and turn it in to a compelling story through insight, data visualization, etc
- Strong presentation skills and experience communicating complex and functional strategies to senior management.
- Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Market Researcher Preferred Qualifications:
- Experience using and developing agile research support for quick-turn research insights.
- Experience developing, managing, and leveraging internal research panels as primary research audience.
- Experience developing a sense of community amongst internal research panels to increase insights derived from participants.
- Experience developing and programming surveys in popular online survey platforms.
- Experience developing discussion guides and conducting interviews with diverse audiences.
- Experience working with diverse research groups such as Multicultural, Low Income and Disabled.
- Master's degree or other graduate degree.
- Experience in the health insurance industry.
#INDO
Pay Rate:
